Is YouTube being used to its full potential? Proposal for an indicator of interactivity for the top YouTuber content in Spanish

نویسندگان

چکیده

Abstract The objective of this study is to analyze the relationship between views (popularity) and social interaction generated by YouTuber videos in Spanish. A quali-quantitative analysis conducted on a sample 100 videos, 10 YouTube channels, 997 minutes video, with 116,934,321 views, 12,297,021 likes/dislikes, 1,041,191 comments YT, 306,000 retweets/favorites TW 140,852 comments, shares, reactions FB. existence media tools does not itself guarantee users who prefer watch adopt passive attitude. In analysis, we propose indicator that takes into account total number made networks (YT, TW, FB) age video. Cultivating realistic conversation platforms audiences numbering millions represents serious challenge for YouTubers.

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ژورنال

عنوان ژورنال: Communications

سال: 2021

ISSN: ['0588-8018', '2102-5924']

DOI: https://doi.org/10.1515/commun-2019-0127